Sense of urgency the Agile way

“You must take action now that will move you towards your goals. Develop a sense of urgency in your life.” H Jackson Brown Jr

Why sense of Urgency:

In a complex product development especially which is just not an enhancement but development from the scratch, a sense of urgency is very much needed. 

In today's fast changing world, if there is no sense of urgency then there is a high possibility that customer will leave you soon. 

Who builds the sense of urgency:

Leadership team need to build this and this is done by communicating the vision and value the product development will give. if the core team who is in charge of development do not know why they are building and what is the motivation then there is a high possibility that your development team will lose focus in building a world class product.

How does Scrum/Agile helps:

Product owner/Scrum Master in a typical Scrum model work in a aggressive mode especially with the dependent stakeholders by regular follow ups and expectation setting. Scrum Master need to have this task in every sprint.This will help not only your team to realize the sense of urgency but also other to other dependent stakeholder.

Continuous feedback is another way to build the sense of urgency.

Finally - be timeboxed

“The trouble is you think you have time.” Buddha